38th Annual Grand Illumination Parade

The Grand Illumination Parade takes place every year on the Saturday before Thanksgiving, bringing thousands of spectators out to the streets of Downtown Norfolk to take in the beauty, magic, and electric holiday spirit to kick off the season.

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Elf Door Discovery

This seasonal scavenger hunt will take you on a magic journey to unlock the mystery of Santa’s elves! Adventure comes knocking all around Downtown Norfolk where you’ll discover 50 tiny entrances decked out for the holidays. You can find these magical doors near theatres, restaurants, hotels, and any other places elves may gather throughout Downtown Norfolk.

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The Great Hot Cocoa War

Join a tasty quest through Downtown Norfolk to find the city's most magical hot chocolate! The Great Hot Cocoa War challenges you to try unique cocoa creations at local cafes and restaurants. Sample festive hot chocolate options throughout the city, from classic recipes with a twist to inventive flavor combinations. While enjoying the holiday atmosphere, don't forget to vote for your favorite cocoa. This sweet competition adds an extra dash of cheer to Norfolk's holiday season!

Support Holidays in the City

Holidays in the City is more than just a parade; it's a cherished tradition that brings families and friends together to celebrate the start of the holiday season. By donating, you’re helping to fund the behind-the-scenes work that makes the Grand Illumination Parade and the entire Holidays in the City celebration possible. Help us create a spectacular parade and a season filled with joy and wonder. Together, we can make this holiday season unforgettable.

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