Must Do's in Downtown Norfolk
for the Holidays
The holiday magic is coming back to Downtown Norfolk. Enjoy the season with themed events, shopping, dining, and favorite holiday traditions.
Unwrap the magic at every turn with our Holiday Experience Map.
For more holiday events happening in Downtown Norfolk, click here.
39th Annual Grand Illumination Parade
Saturday, November 22, 2025
The Grand Illumination Parade takes place every year on the Saturday before Thanksgiving, bringing thousands of spectators out to the streets of Downtown Norfolk to take in the beauty, magic, and electric holiday spirit to kick off the season.
The Great Hot Cocoa War
November 22-29
Warm up your holiday season with Downtown Norfolk’s coziest competition! From November 22–29, participating restaurants will serve their best hot cocoa creations. Sip, savor, and vote for your favorite to help crown this year’s Best Hot Cocoa in Downtown Norfolk!
Elf Door Discovery
Embark on a magical scavenger hunt through Downtown Norfolk to uncover the mystery of Santa’s elves! Discover 50 tiny, holiday-decorated doors hidden near theaters, restaurants, hotels, and more—each revealing a bit of festive cheer along the way.
2025 Grand Illumination Parade Sponsors
Presenting Sponsor
Community Sponsors
Contributing Sponsors
Balloon Sponsors
Bleacher Sponsors
Media Partner
